For more than 100 years ...
#1 Choice Real Estate and our predecessor companies have been providing brokerage services, helping home buyers and sellers meet their most important objectives.
The philosophy of the company was strengthened and solidified when William Mercalde took over in 1979. Still the owner and operator, Bill implemented a customer-centered approach based on two key principles: teamwork and personalized service.
From its headquarters just outside Pittsburgh in Westmoreland County, #1 Choice assembled a team that includes approximately 20 agents, all licensed, all with years of experience.
Our agents have a comprehensive understanding of the market, knowing what homes are available and, on the other side of the equation, who is ready to buy. They’ll help you with all aspects of the sale, including preparation and finalization of transaction documents and identification of outside professionals, such as home inspectors, who may help speed the process.
And our agents can rely on the support of #1 Choice, which taps our century of experience to assist in such matters as compliance with all current regulations and — a key asset — identification of potential financing sources. While based in southwestern Pennsylvania, #1 Choice and our agents are licensed to operate throughout the Commonwealth of Pennsylvania, positioning us to present you with the broadest array of selling and buying options within PA.
Our agents have a comprehensive understanding of the market, knowing what homes are available and, on the other side of the equation, who is ready to buy. They’ll help you with all aspects of the sale, including preparation and finalization of transaction documents and identification of outside professionals, such as home inspectors, who may help speed the process.
And our agents can rely on the support of #1 Choice, which taps our century of experience to assist in such matters as compliance with all current regulations and — a key asset — identification of potential financing sources. While based in southwestern Pennsylvania, #1 Choice and our agents are licensed to operate throughout the Commonwealth of Pennsylvania, positioning us to present you with the broadest array of selling and buying options within PA.
Best of all, you never have to work your way through a frustrating bureaucracy or series of maddening phone menu options. When you deal with #1 Choice, you deal directly with Bill Mercalde and the networks he’s developed and nurtured.
This personalized service has helped create clients for life. One of our customers, for example, found that his residential needs changed a number of times over the course of decades. To keep pace, # 1 Choice helped him sell five homes — and purchase five other residences that met his evolving requirements.
Review your objectives and preferred timeline with Bill – You’ll receive the same focused attention that has made us the #1 Choice for more than a century.
Your Desired Price,
Your Desired Time Frame.
Those selling their homes do so for different reasons, yet they all share two goals. They want to achieve their desired price, and they want to do so within a preferred time frame. We understand these objectives, and at #1 Choice, we’ll help you achieve both.
Because our agents assist sellers and buyers across a broad region, they have large databases of potential purchasers. They’ll introduce prospects to your home quickly . . . and those buyers will be qualified and ready to sign.
Those selling their homes do so for different reasons, yet they all share two goals. They want to achieve their desired price, and they want to do so within a preferred time frame. We understand these objectives, and at #1 Choice, we’ll help you achieve both.
Because our agents assist sellers and buyers across a broad region, they have large databases of potential purchasers. They’ll introduce prospects to your home quickly . . . and those buyers will be qualified and ready to sign.
In addition, with their unmatched knowledge of residential markets, they’ll assure that you get prices that are fair — or better — and meet your expectations.
In recent years, we’ve been working with many senior citizens who find that, for any number of reasons, they’d like to downsize yet remain in or near their current neighborhoods when they purchase dwellings that meet their new needs.
If you’re in this situation, call Bill, a senior citizen himself! He and the #1 Choice team will help you sell your current home . . . and purchase a new residence that fits your current circumstances but keeps you in the neighborhood and community you love.
Mentoring, Coaching, Incentives.
Key Advantages for Our Agents.
Our agents are a vital part of the #1 Choice family . . . and we’re always interested in expanding our family. #1 Choice agents enjoy a number of important advantages. For newly licensed agents, we provide a mentoring program and professional coaching that helps them become full members of the team. Once there, our agents are able to build their businesses to the level of entrepreneurship they desire — agent, manager, even partner.
Our agents serve as our best recruiters for new team members, and we reward that with a generous incentive program that includes bonuses and waived or reduced fees.